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Sam Fender contributes £25,000 Mercury Prize to independent music venues

Sam Fender accepting Mercury Prize in his hometown
Sam Fender received the Mercury Prize recently in the North East

The star has given the complete sum of his £25k Mercury Prize prize money to the Music Venues Trust, which works to protect the UK's grassroots live music spots.

The star was awarded the prize on 16 October as his third album People Watching was chosen as the outstanding release of the previous year.

He has decided to give the cash to the Music Venues Trust, in acknowledgment of the vital role local spots had in his beginning days.

"As an artist couldn't be pursuing my current career if it wasn't for all the shows I performed around the area, and beyond, when I was just getting going," stated Sam Fender. "These locations are iconic, but they are facing challenges."

Since the start of 2023, more than 150 of these spaces have permanently closed – approximately 16% of the whole industry in the UK.

Over the past year, well-known musicians including Pulp, the group Coldplay, the singer Katy Perry and Ed Sheeran have all backed the MVT in its initiatives to support the industry, by adding a small levy to their ticket costs, which benefits local stages.

He also joined in, raising in excess of £100,000 on his live tour to assist numerous local spots across England, Scotland, and Wales.

The donation assisted venues that were confronting imminent closure due to difficulties arising from flooding, fires and bereavements, as well as regulatory hurdles, court cases and noise complaints.

Other venues were granted financial assistance in modernizing amenities and sound and lighting systems that positively impacted artists and audiences.

"The idea that revenue from performances in large arenas helps the independent spots, where it all starts for artists like me, is just sensible," Sam Fender has commented.

Pulp members on stage
The group are among the artists who donated their Mercury Prize prize money to non-profits

He is far from the only musician to give his award funds to good deeds.

When they won the award in the mid-90s for their album the album, lead singer Cocker declared that the group would donate their winnings to the charity War Child.

That year, artist she divided her award across a few good causes, including the NSPCC and a Sickle Cell organization.

"And I contributed a grand to Highgate Newtown, to their gymnastics program, because I practiced gymnastics when I was younger and they lacked better apparatus," the artist shared with a publication.

Two years ago, the band contributed their winnings to the community center that nurtured their group, in addition to other independent music bodies.

Also the 1994 recipients they donated their winnings to a multiple sclerosis charity after a friend was identified with the disease.

"The victory was quite enough," said singer the singer. "The prize was the cherry on top but we didn't need the cherry, because we had the honor. So our victory impacted somebody else's life."

Recently, the trust shared it had protected several grassroots venues in the South East, by transferring them to community ownership.

The first in the city and the second in the city were bought under the public acquisition scheme, which is supported by Arts Council England and supporters who buy "shares" in the venues.

About the author

Cheyenne Dawson

Tech enthusiast and freelance writer covering emerging technologies and digital trends.

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