The platform is rolling out a new feature that allows them to cut down on the quantity of AI-made videos appearing in their feeds. This initiative comes as the platform revealed that it presently contains over 1 bn AI videos.
Trial and Implementation
The update is undergoing trials over the next few weeks before a global release. This shift comes amid a rise in AI content, fueled by recent video-generation tools.
AI Proliferation Online
Studies have shown that nearly 10% of the most rapidly expanding video streams on another major platform primarily display AI-generated videos. A considerable share of this content is considered “AI slop”, a label for substandard, bulk-generated content that is frequently nonsensical or surreal.
Based on user feedback that a lot of users like content produced via AI tools, from computer-generated images to informative clips, and we want to provide users the ability to see more or less of that, based on their own likes,” said a platform representative.
AI on the Platform
TikTok announced that there are now 1.3 billion videos on its app labeled as artificially created. Overall, in excess of 100 million pieces of content are submitted to the app every day, making clips made by AI a relatively small portion of its total content library.
Customizing Your Feed
Viewers will be in a position to limit or boost the level of AI content they watch by using the topic control option in the platform and picking the AI content topic. Further subjects that are already be modified under the filter include politics, style, aesthetics, and dance.
Content Labeling and Policies
The platform’s policies oblige users to label lifelike AI-made content, and it prohibits harmful fake videos of public figures or critical incidents. Any realistic AI-generated clip that is not labeled can be taken down under its user guidelines.
Furthermore, the service will henceforth attach an “AI-made” tag to content made using its own AI tools, or identified by an cross-platform project for recognizing artificial media. This action is designed to deter users from seeking to circumvent the labeling process.
Responsible AI Funding
TikTok is also launching a $2 million awareness program for specialists and groups to create informative material about using AI responsibly. This initiative will benefit non-profit groups dedicated to training coding and technology.
Moderation Strategy
TikTok has defended its safety measures, during discussion over plans to lay off numerous safety staff in the UK. It is expected to eliminate hundreds of positions in its content moderation division in the UK capital, with worker representatives and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A company official clarified that human moderation would continue to be important, but automated tools can shield workers by removing the most distressing content ahead of it has to be seen by staff. The company stated a significant reduction in explicit and harmful content reviewed by safety staff over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to limit contact with unsafe media as swiftly, which is the area in which a significant AI assistance is proving valuable work at speed.”
