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Wolff Preparing to Sell Stake Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to historic achievements in Formula 1

Toto Wolff is engaged in final negotiations to sell a portion of his shareholding in the Mercedes Formula 1 team.

The deal estimates Mercedes at £4.6bn – an unprecedented figure for a Formula 1 squad – after the McLaren team was appraised at £3.5bn in an adjustment to ownership structure last September.

The Austrian executive, who owns one-third of Mercedes F1, plans to divest a stake approximately five percent.

Wolff, aged 53 will remain as team principal and chief executive officer should the deal proceed.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who each also own a third of the company.

A Mercedes spokesperson stated: "We are providing no official statement on the matter. The governance of Mercedes F1 stays unchanged, and each shareholder are fully committed to the ongoing success of the brand in F1."

Valuation Growth

This arrangement would represent a substantial rise in worth of Mercedes F1 since Ineos Group bought its share for £208m in 2022.

The rise reflects the expansion in valuations of Formula 1 outfits recently due to the increasing appeal of Formula 1 around the world.

This trend was evident with the success of the F1 movie starring Brad Pitt, which debuted in summer 2023 and has grossed over $630 million (£458 million) at the box office.

The film represents the actor's top-grossing movie and the most successful sports film to date.

Present Standings

Mercedes are runner-up in the team standings, trailing McLaren Racing, with three races left in the current championship.

Mercedes' primary racer George Russell has won 2 of the 21 races so far and is in fourth place in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight consecutive constructors' championships and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

About the author

Cheyenne Dawson

Tech enthusiast and freelance writer covering emerging technologies and digital trends.

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